Snapbar Branding Expansion

The goal for this project was to take the current Snapbar brand and to build it out to allow for stronger visual hierarchy, specifically for the website and marketing material, and a more exciting and fun brand aesthetic.

Project Length: 2 months
Snapbar
Branding, icon design, web design

One main problem that the Snapbar design team was facing was that the marketing material, website, and informational content all looked way too similar. The old color palette was limited in how it could be applied and was causing the designs to be a bit boring and not as effective.

To expand the brand I reevaluated and filled out the color palette, branded 3 main products with unique colors and icons, and created a couple of fun shapes and patterns.

The new blue and yellow introduced into the color palette were specifically chosen to compliment the current brand colors and to create more color-triggered hierarchy.

Product Branding
Each product has its’ own accent color, icon, and wordmark. The accent colors were designed to be used in small areas associated with the corresponding product visible through all client touch points.

Take a little look into my process:
Work done in Figma

One of the first steps was to research how other brands dealt with branding products.

I initially proposed 2 color palettes. The first, which ended up being the direction we went, included a midtone blue and bright yellow.

The second proposed color palette was a bit more out there with this lime green and darker blue.

Once the new Snapbar brand colors were picked, it was time for some product color exploration.

Along with the new colors, I explored some new patterns and graphic elements.

I created a variety of product logo marks to experiment with and determine what would be the most practical to use.

Whenever I got stuck on direction, I pulled out a sketchbook and scribbled for a while until I had new ideas to work with.